THE KING'S ROUTINE RETURNS
Premium skin, hair, and grooming essentials crafted for Black men.
R E L A U N C H I N G S P R I N G 2 0 2 7
MADE FOR BLACK MEN
PREMIUM INGREDIENTS
SMALL-BATCH CARE
ROYAL ESSENTIALS
SOVEREIGN SHEA
BODY BUTTER
Keep your skin hydrated, healthy and smelling good with our body butter.
ANANAS GOLD
LIP BALM
Nourish your lips with our hydrating Pineapple Lip Balm.
ADWA 1896
COLOGNE
Become the object of desire with our exclusive Adwa 1896 Cologne.
M E E T T H E
A HIGHER STANDARD FOR EVERYDAY CARE.
WHY NEGUS?
DEEP HYDRATION
DISTINCTIVE FRAGRANCE
Formulated to nourish and protect melanin-rich skin and hair.
GROOMING FOR MELANIN
Signature scents that make a statement.
Real solutions for real texture.
BE FIRST IN LINE
Get exclusive grand reopening discounts, early product access and special offers.
